ZURI which means beautiful in Swahili, is a homegrown Singaporean socially conscious brand that designs and produces products independently.
ZURI creates unique handcrafted personal and home accessories. The fabrics we work with are carefully chosen to work in tandem with the modern designs and traditional printing methods to give you one of its kind, versatile product. We have explored various traditional weaving and printing techniques from different parts of India, through the years, to create our products. We only use natural fabrics and blends like jute, cotton, canvas, pashmina (cashmere), muslin etc.
Most importantly, we work closely with a non-profit organization in Delhi to create all our products. Founded in 1964, SSMI is a secular, independent, non-profit society. that trains and employs women from underprivileged background . Not only do they help employ these women and help secure their future, they also have a school for their children which takes care of their education and meals.